Venture capital boost for recycling platform
16/11/2023
Its platform connects waste management companies with fibre-to-fibre recycling solutions, allowing brands to boost their own recycling programmes or offload bulk inventory, and has been used by Reformation and Uniqlo.
The financing will expand SuperCircle’s infrastructure, linking shipping, consolidation, sorting, grading and recycling. It will also accelerate brand partnerships and enable it to hire more staff.
Chloe Songer, CEO and co-founder of SuperCircle, said: “We’ve seen such an acceleration in retail’s adoption of circularity and extended producer responsibility over the last five years, and recognised the need to create a bridge between retail brands and the recycling industry.
“SuperCircle’s platforms allows brands to collect, sort and process pre-consumer and post-consumer apparel and footwear, while providing garment level tracking and tracing through responsible end-of-life.”
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