Reebok ventures further into metaverse
18/12/2023
In 2024, the pair will debut Reebok Impact, a “digital shoe experience” that will allow consumers to access artificial intelligence and digital wearables.
Shara Senderoff, co-founder of Futureverse, said: "This collaboration is a fusion of AI, web3, gaming, and metaverse technologies, set to transform how consumers define digital fashion.”
“Reebok is deeply entrenched in consumer trends and transformative technology,” added Todd Krinsky, CEO of Reebok. “Our partnership with Futureverse and the upcoming launch of Reebok Impact enables us to transcend traditional boundaries of innovation to engage our consumers in the digital evolution of our products in ways that redefine the realm of possibility.”
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