Ski set enjoy Boss’s wearable tech
25/01/2024
With a tap of their jacket sleeve, guests could access the races, ski slopes and pop-up store.
In addition, contactless payment technology was integrated into the jacket, created in collaboration with Mastercard.
Daniel Grieder, CEO of Hugo Boss, said: “Our new ski jacket takes the 360-degree lifestyle approach to the next level. Here, innovation and customisation meet the everyday needs of consumers and merge with digital opportunities in a completely new way.”
The brand opened a ski-themed pop-up store within the event space. The latest Boss x Perfect Moment capsule was the focus of the store. Other key styles included softshell duvet jackets, ski pants in Perfect Moment’s hallmark flared cut, and insulating all-in-ones.
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