Hugo Boss and Asics double up for tennis
11/01/2024
Boss x Matteo Berrettini includes fresh takes on staples such as polo shirts, shorts, and baseball caps and also including hoodies, joggers and T-shirts.
Hugo Boss has chosen Noble’s odour-controlling Ionic+ technology – which harnesses the power of positive ions to fight microbes on soft surfaces – and S.Café fabric, derived from a technology using recycled coffee grounds by Taiwan’s Singtex, for the collection.
The clothes will be complemented by an exclusive design of the Gel-Resolution 9 tennis shoe, created in collaboration with Asics and debuted on court by Matteo Berrettini. The shoe is made with Dynawall technology for improved stability, which supports baseline players’ lateral movements while keeping the foot locked in place with a lacing system.
Boss has also signed tennis players Noma Noha Akugue and Ella Seidel (pictured) as brand ambassadors.
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