Boss ski capsule launch - sportstextiles: Lea SportsTextiles

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Boss ski capsule launch

13/11/2024
Boss ski capsule launch
Lifestyle brands, as their name implies, seek to offer their customers products that cater to their multiple activities. Hugo Boss’s youth-oriented range BOSS is no exception. The German brand has thus presented its ski capsule for the season. The products, which are described as combining ‘style and sporting savoir-faire’, feature premium functional fabrics and come in the label’s signature black, white, and camel colours.

In addition to jackets, pants and jumpsuits for the slopes, the collection also includes après-ski wear to keep warm indoors and outdoors.

The brand will be highlighting its ties to the world of ski by pursuing its partnership with the Hahnenkamm Races in Kitzbühel, Austria, next January.

Image courtesy of Hugo Boss

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