Hugo Boss launches fibre-to-fibre recycled polyester

07/05/2025
Hugo Boss launches fibre-to-fibre recycled polyester

German fashion brand Hugo Boss has been working with two key suppliers, Jiaren Chemical Recycling and NBC, to develop a polyester yarn that is made from textile waste and is degradable. 

The group based in Metzingen said it holds exclusive rights to the NovaPoly trademark and usage for a full year. Afterwards, it plans to make it available to other apparel brands through a licensing system. 

NovaPoly is made from post-industrial and post-consumer textiles. The natural additive that is integrated into the yarn during production is supplied by Dubai-based New Biodegradable Co. (NBC). 

The global launch of the new yarn, which complements the brand’s earlier partnership with HeiQ AeoniQ, is set for October.

Image courtesy of Hugo Boss