Hugo Boss to suport innovation through VC fund
Fashion brand Hugo Boss has become the first company to invest in Collateral Good Ventures Fashion I, a venture capital fund designed to accelerate sustainability in the fashion industry.
The fund will use the contribution over a period of five years to subsidise portfolio companies that are in the start-up, early growth and potential stages and are developing innovative solutions and technologies in the sustainability field.
This includes the upcycling of raw materials, preventing microfibre releases and repair and care solutions.
Hugo Boss CEO Daniel Grieder said: “Through this new form of investment, we will look for new solutions to target areas such as increasing circularity, using only nature-positive materials, eliminating microplastic pollution, and achieving zero emissions.”
