OMA aims to boost outdoor footwear sales

19/12/2023
Outdoor Market Alliance (OMA), a US-based collective of 25 sales and marketing agencies representing 175 outdoor brands, is hosting its first Rockies Footwear Showcase, in Lakewood, Colorado on February 5 and 6.

OMA will welcome Rockies regional retail buyers to its Denver headquarters to view new collections from over 45 footwear brands. 

Steve Copeland, president and founding board member of OMA, said: “We’ve seen an emerging need for a footwear-specific buying marketplace here in the Rockies. We are excited to launch this Rockies Footwear Showcase to support the market and connect a wider reach of regional buyers with national footwear brands.”

The OMA will also host its fourth Denver Media Show on February 21 and 22, where editors and journalists can preview new products.