Outdoor Retailer announces raft of changes
21/08/2023
Changes include a new Hosted Buyer programme, designed to build direct relationships between brands and buyers; expanding the sourcing area into a new co-located Outdoor Design + Innovation show to provide more opportunities for exhibitors to connect with product developers and designers; and introducing a simplified booth space plan and new pricing structure to support exhibitors.
Through the Hosted Buyer program, buyers can apply to access funds to offset costs of attending.
OR is also introducing dedicated hours for both buyers and exhibitors. The first two days of each show will open with specific morning hours for buyers and exhibiting brands.
The new features will roll out with Outdoor Retailer Summer 2024, taking place June 17-19, 2024, at the Salt Palace Convention Center in Salt Lake City, Utah. The upcoming Outdoor Retailer Winter show this November 14-16, 2023, will be held in its existing format at the Salt Palace.
Sean Smith, Outdoor Retailer acting show director, said: “As brands have told us, they’re thinking differently about how to bring goods to market in this changing global economy, so it’s imperative we offer options to meet current market conditions. It also creates more opportunities for emerging brands and start-ups.”
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