Summer events inspire business optimism at JD Sports
Athletic apparel and footwear group JD Sports has reported full-year revenues of £10.5 billion. Its business year ended on February 3, 2024.
It said this figure represented growth of 4.2% year on year.
Chief executive, Régis Schultz, said JD Sports had “outperformed the sportswear market”. He added that the current trading environment remained challenging, offering “less product innovation and elevated promotional activity, especially online” as the main reasons for this.
“We anticipate trading conditions will improve as we move through the year,” Mr Schultz said, “helped by a busy sporting summer and softer comparatives with last year.”
Major events taking place this summer include the UEFA Euro 2024 football tournament in Germany (June 14-July 14), and the 2024 Summer Olympics in Paris (July 26-August 11).
