Archroma’s colour tool aims to smooth brand-mill transactions

12/06/2024
Archroma’s colour tool aims to smooth brand-mill transactions

Chemicals maker Archroma has introduced what it describes as “an enhanced colour solution that helps brands and mills work together for improved economic and environmental sustainability”.

Color Management + incorporates 5,700 colours for cotton, polyester and blends, design tools and customised services for fast colour selection.

Chris Hipps, head of Archroma Color Management, said: “Beyond aesthetics and consumer appeal, today’s designers also have to consider fastness performance, eco-compliance, colour consistency and resource efficiency.

“Management+ provides the recipes and references that colourists and technical specialists need to bring colours to life in economical and resource efficient bulk production.”