Première Vision Paris opens today
02/07/2024
In honour of the upcoming Paris Olympics, Première Vision will be spotlighting its Sport & Tech exhibitors that are presenting ‘several hundred’ new performance materials.
“This season is deeply rooted in the values of quality, longevity and inclusiveness, where fashion becomes both an aesthetic choice and a commitment to sustainability and environmental responsibility,” said Desolina Suter, Première Vision Fashion Director.
Eco-responsibly made products and services are a part of the Première Vision’s ‘a better way’ initiative designed to promote more sustainable practices in the fashion industry, which was launched last year. Three eco-innovation fashion seminars are included in the programme of 35 panel talks, pitch sessions and trend presentations throughout the three-day event.
The Hosted Guest programme, launched last February, will allow a new cohort of VIP buyers to attend the show. It is backed by a new state-funded export programme and by show organiser GL Events which has allotted a €1 million budget to it.
Photo from PV’s February edition by François Durand