GOTS kicks off anti-greenwashing campaign - sportstextiles: Lea SportsTextiles

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GOTS kicks off anti-greenwashing campaign

04/09/2024
GOTS kicks off anti-greenwashing campaign
After a successful run last year, Global Standard (GOTS) is expanding its #BehindTheSeams campaign launching this week. The German non-profit, which manages the organic cotton standard, seeks to educate consumers and promote the certified organic cotton fibres found in the products of nearly 300 brands participating in the month-long campaign.

This year’s edition includes a focus on organic in-conversion cotton in a partnership with the Organic Cotton Accelerator (OCA), which is reinforcing its support for farmers shifting to organic practices.

For consumers, the Instagram-based campaign offers daily giveaways, including a trip to Paris with an organic Michelin-starred restaurant reserved for a European winner and a GOTS-certified organic mattress for a winner based in North America.

“Global Standard and GOTS-certified companies work hard in the background to ensure a more organic, sustainable and socially conscious textile industry, but the consumer doesn’t always see or know what that actually means when they pick up a GOTS item in a store,” said Holger Stripf, head of marketing at Global Standard. “This campaign is a fun, engaging way to educate the public on living eco-consciously and why choosing organic textiles is better for the health of humans and the planet.”

Related stories:

OCA reaches 100,000 farmers but ‘in conversion’ needs more support 29/04/2025
OCA hosts event in New Delhi 27/11/2024
GOTS plans to add 'sustainable fibres' to standard 24/07/2024
New support for organic cotton farming in Turkey 25/06/2024
OCA: brands must invest in in-conversion cotton 24/04/2024
GOTS targets small-scale actors with new pilot 30/11/2023
GOTS publishes Due Diligence Handbook 12/10/2023
GOTS enters OECD alignment process 09/08/2023

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