Industry rallies behind new concept for OutDoor show
Key figures in the outdoor industry are rallying behind a new concept for the OutDoor exhibition.
The European Outdoor Group (EOG) and Messe Munich unveiled new plans for the event at the recent European Outdoor Summit. OutDoor 2025 will be held in Munich from May 19-21.
Organisers have described the new concept as being underpinned by “a 20-20-20 commitment” from show partners, with a pledge to increase brand exhibitors by 20% and retail visitors by 20%, while decreasing the cost for participation by 20%.
After revealing the initial proposals, the EOG and Messe Munich undertook months of consultation with brands, retailers and other stakeholders to continue developing the plans. They have said there was a positive response, along with constructive suggestions, allowing the show partners to refine the concept, which they have now revealed in full.
Lowa, Ellis Brigham Mountain Sports and Helinox are among the first industry brands to pledge support for the new concept of the show.
