Former Ortovox CEO to lead European Outdoor Group
The European Outdoor Group (EOG) has appointed of Christian Schneidermeier as its new director.
Mr Schneidermeier left his role as CEO of German brand Ortovox in November and will join the EOG in March 2025, leading the association’s executive team and reporting to the EOG board.
The European Outdoor Group now has a membership of over 140 brands, retailers, technology brands, national associations and other organisations in the value chain. The association represents and promotes the interests of the outdoor sector, underpinned by a commitment to collaboration on major pre-competitive issues that face all businesses.
The EOG’s programme is underpinned by three pillars: doing business right, preserving the outdoors, and getting people active outdoors. On behalf of its members and the wider industry, the association leads on, or contributes to, a range of major projects in areas such as CSR and sustainability, market insights, events and public affairs. The work is undertaken by a core executive team, and in cooperation with external partners and stakeholders.
Christian Schneidermeier has been working in the outdoor and sporting goods industry for 25 years. Since November 2020, he has been deputy chair of the outdoor segment and member of the board of directors of the German Sporting Goods Industry Association (BSI). He has also sat on the corporate social responsibility committee of the Chamber of Industry and Commerce (CCI) for Munich and Upper Bavaria in a voluntary capacity since 2018, and been a member of the CCI General Assembly since 2021.
He said: “As the leader of an EOG member company, I’ve witnessed close at hand how the association has developed and grown, and I fully appreciate the role that it plays in uniting our industry. We should never underestimate the importance of that.
“The work that the EOG does is now more vital than ever and the organisation can become the collaborative platform that helps the sector achieve profitable business within the planetary boundaries. I am honoured to be joining and leading a great team early next year.”
