EOG to 'shake-up' OutDoor by ISPO format
Plans have been revealed for changes to OutDoor by ISPO from 2025.
The European Outdoor Group (EOG) and its trade show partner Messe Munich used this year’s show to preview proposals that include a new layout with cheaper opportunities to exhibit and a flexible meeting space.
The show has this year returned to the main trade fair site at Riem for the first time since 2019. The plans were shared with EOG members at their Summer Meeting and are being communicated throughout the show. Following this year’s event, there will be a consultation process with key stakeholders, with a view to finalising the plans and costs by October.
EOG president Matt Gowar said: “OutDoor by ISPO is so much more than a straightforward brand and retailer interface, but the way that it has been set up doesn’t really reflect that. It is already an important platform for thousands of people who do not fit into the traditional trade show visitor categories, and through this new format, we can offer much greater value across the board.
“In doing so, we will better balance the cost burden, so that everyone makes a contribution and derives a business benefit from being here. The EOG Board and executive team have been working very hard and closely with Messe Munich to be able to share these proposals so soon, and give colleagues such an early insight into what we aim to deliver at OutDoor by ISPO in 2025.”
The proposals include a new hall layout that will be loosely based on the idea of an old town, with busy, narrow ‘streets’. There will be a series of open ‘squares’, offering prime real estate to present products or brand stories, as well as places to host presentations and workshops. The intention is to completely shake up the setting of the show and create something exciting, said organisers.
Mr Gowar added: “OutDoor by ISPO is an asset for the whole sector and we have a responsibility to look after it and nurture it. The developments that we are proposing are very significant, but they should not surprise anyone, as the trade has been requesting significant changes like these for many years.”
Tobias Groeber, executive director of consumer goods at the ISPO Group, added: “This is an exciting time for OutDoor by ISPO. The 2025 concept offers so many more opportunities to exhibit, or do business in other ways at the show. We believe that the new format will truly deliver the vision that the European Outdoor Group articulated when choosing Messe Munich as its trade show partner.”
Image: l-r Tobias Groeber, Lena Haushofer, Matt Gowar and Arne Strate unveiled the concept for OutDoor by ISPO 2025
