New European Outdoor Award to spotlight on innovation and diversity
The European Outdoor Group (EOG) has announced the first details of a new award platform that will celebrate the best products and other developments in the outdoor sector.
The European Outdoor Award (EOA) is being delivered in partnership with Munich-based company MPM AG Media and is the latest initiative to be confirmed as part of the inaugural European Outdoor Week from 14-19 May.
An overarching aim of EOA is to make innovative product developments visible, create relevance, and effectively support both sell-in and sell-through. The award scheme will also highlight diversity and inclusion in the outdoor industry, and best practice in environmental, social and governance work.
EOA will take centre stage during European Outdoor Week in Riva del Garda, with an awards ceremony on May, followed by an exhibition. The EOG and MPM AG are putting a strong focus on proactive communications, to ensure high visibility around Europe, and to offer brands and retailers a powerful platform for marketing and storytelling.
EOG managing director Christian Schneidermeier said: “We have a lot to celebrate and communicate, and this platform will allow us all to do that on a big scale, not just during European Outdoor Week, but in the lead up to it, and afterwards.”
From 14-19 May, the first European Outdoor Week is being organised by the EOG in partnership with MagNet Srl SB, and will also feature the return of the Outdoor trade show, alongside Outdoor Running and Business Days, and the second Outdoor Impact Summit, an EOG Assembly, and Activation Days for key trade and consumer communities.
