India has potential to lead on sustainable materials, Canopy says
Indian clothing brands Doodlage, Lovebirds, Ka-Sha, Paiwand Studio, Sonam Khetan, and Urvashi Kaur have joined Canopy’s campaign to protect forests, species and the environment.
There are now more than 950 companies in Canopy’s international network of members.
It said these new supporters “further solidify India’s growing role in the international shift towards circular supply chains and forest protection”.
The announcement follows a recent ‘Fashion for Forests’ event that Canopy held in New Delhi. It said the event had attracted “some of India’s most forward-thinking fashion brands, designers, and innovators”.
Discussions focused on reducing the industry’s sourcing risk and impact on ancient and endangered forests, as well as promoting recycled clothing and agricultural residues as sources of raw material for making new apparel collections.
Canopy said India has the potential to lead the charge in low-carbon, sustainable materials.
