Double trail event sponsorship in China for 3M
Developer of insulation technology for apparel 3M has celebrated its sponsorship of two events in China, the annual Mount Siguniang Mountaineering Festival and the 2024 Ultra-Trail Ninghai Race by UTMB.
The Mount Siguniang Mountaineering Festival is a high-altitude endurance event that takes in Sichuan province. It features four trail races within Siguniang National Park.
For its part, the Ultra-Trail Ninghai Race by UTMB is a race that has taken place in Zhejiang province each year since 2013. The course passes through forests, streams and mountains.
For both events, 3M incorporated its insulation material into official race apparel. Every racer received a vest featuring 3M Thinsulate Anti-Static Insulation (Type AS) and 3M Scotchgard protector. The vests were designed specifically for the demanding conditions of mountain environments and helped keep athletes warm by trapping heat.
The anti-static properties helped reduce the build-up of static electricity, which is common in dry, cold conditions. Additionally, 30% of the fibres are made from recycled post-consumer plastic bottles.
Global portfolio director for Thinsulate and Scotchgard, Melissa Blakely, said the athletes that took part in both events “embody the highest levels of dedication and physical endurance”.
