French middle- and long-distance runner Jimmy Gressier is to become a brand ambassador for Kiprun. Running footwear and apparel brand Kiprun is part of the Decathlon group.

The runner hails from the Hauts-de-France region, where Decathlon has its headquarters. He said he felt a strong attachment to his roots in the north of France, but that he had also been attracted by “the authenticity and trust” that Kiprun had shown in arranging the deal.

“This is a decision from the heart,” he said, “and the start of a rich and stimulating adventure.”

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