Textile chemicals developer Archroma is preparing to introduce an assurance programme, High IQ Lasting Color.

It will present the programme for the first time at Performance Days in Munich (March 5-6).

In its presentation, it will showcase products that incorporate its “most innovative colour-retention technologies”, offering an assurance that the products can help deliver garments that will “stay looking new for longer”.

With this, bright shades will retain their intensity and dark shades will stay dark, Archroma said.

These solutions, which include the company’s Avitera SE and Novacron dyes, can also help mills and brands reduce their environmental footprint by using up to 50% less water and energy in processing, it said.

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