New commercial role for Tricia Carey

15/04/2025

Founding member of sustainability platform Transformers Foundation Tricia Carey has joined fibre producer Avalo as its chief commercial officer.

Ms Carey previously held the same position at textile-to-textile recycler Renewcell. Before that she was director of global business development for denim and for business in the Americas for Lenzing. Earlier this year, she began working with textile traceability technology provider FibreTrace as a strategic advisor.

Avalo is a North Carolina-based start-up that aims to use artificial intelligence to unlock beneficial traits that occur naturally in plants, and to improve the farming of fibre-producing crops.

Its objectives including helping farmers to produce fibre crops including lower-waste cotton for higher spinning efficiency, naturally coloured cottons to reduce the need for dyeing and fibres that are better suited to garment recycling.

Another of its aims is to use dandelions to produce rubber.