Cellulosic fibres producer the Lenzing Group has launched a digital platform that it says streamlines certification and branding processes and strengthens collaboration.

Lenzing Pro will help spinners access fibre knowledge, fabric mills integrate fibres into their products with the support of testing and certification services, and brand partners develop marketing campaigns.

The platform includes technical properties for Tencel Lyocell and Modal fibres, and Ecovera viscose fibres.

Eva McGeorge, a director of marketing and branding at Lenzing, said: “We’ve transformed previously complex tasks into an intuitive experience.”

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