Sales and marketing VP appointment at Brrr
Cooling performance fabric developer Brrr has confirmed David Ludd as its new vice-president for sale and marketing.
Before this, Mr Ludd was most recently chief global sales and marketing officer at another producer of fabrics that have a cooling effect, Coolcore. Prior to that, he held leadership roles at Converse, MBT, Timberland, Nike, and Levi Strauss & Co.
Brrr executive chairman, Christopher Heyn, said the company was thrilled to have David Ludd working with it. He added: “David’s top calibre expertise, industry knowledge, retail and merchandising vision, and trusted relationships are an asset to the entire team.”
The company’s technology combines natural cooling minerals, active wicking and rapid drying to create what it calls a ‘triple-chill effect’. It also provides UPF 50+ sun protection. It is permanently embedded in the structure of the yarn so that it lasts the life of the garment.
