Cooling fabric specialist brrr° is expanding its offering with a new reference that pairs its signature cooling effect with superior moisture management. brrr°X owes its performance to a specially engineered X-shaped yarn, a cross-section that increases the surface area of each filament, which the company said accelerates moisture transport and evaporation to keep wearers drier and cooler. Built-in cooling minerals provide the fresh effect, and fabrics made from the yarn also offer UV protection. 

“brrr°X has superior rapid moisture release plus the trusted cooling power of brrr° that immediately feels cool to the touch,” commented David Chu, brrr° CEO who was also the founder of sportswear brand Nautica.

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