CoolCore taps the science of Biomimetic Fiber Geometry
New Hampshire-based CoolCore made the trip to Munich with new branding and marketing tools for its partners as it builds up its case as an ingredient brand. Eric Shenker, CEO, acquired the company in 2024 and brought on Alex Hamlin, from Black Diamond, as head of marketing last year. Mr Hamlin orchestrated the rebranding. The new tagline, Biomimetic Fiber Geometry, emphasises the natural grounding of CoolCore’s concept, a mix of fibres with different cross-sections. “We essentially mimic the geometry of natural fibres: silk is trilobal, cotton is hollow, and so on,” Mr Schenker told Sportstextiles. The combination of diversely-shaped fibres, which the company calls “formulas”, boost the cooling effect.
“Evaporative cooling enhances the body’s natural cooling mechanism. Our difference is that we do it well, and we make it steady,” said Mr Schenker. CoolCore’s performance is based on the fibres’ mechanical properties and will therefore not wash off.
Each fabric type is engineered with its own formula. A high-performance fabric will have more CoolCore than a casual wear item, he said. Many brands in athletic clothing and workwear have included CoolCore fabrics in their ranges. Mr Schenker cited golf and cooling accessories as “massive markets”. Cooling materials are big in Asia, he pointed out, noting that Japan represents nearly a third of CoolCore’s business.
The company has also started to develop CoolCore fabrics for denim. “We can make jeans cooler, not cold,” he said.
