Data benefits for ASICS
The chief executive of ASICS, Yasuhito Hirota, has paid tribute to a senior colleague, Mitsuyuki Tominaga.
Mr Tominaga completed his first year as president and chief operating officer of ASICS in 2024, after previously holding the position of chief information officer.
According to Mr Hirota, the COO’s experience of working with data has made an immediate difference to the company.
In recent comments, he said: “We are making progress with globally-unified, mission-critical systems, an effort Mr Tominaga has been involved with since joining ASICS. As a result, we are gaining a granular, real-time understanding of the state of business in each region, down to each store and product.”
He explained that ASICS has begun using these systems for demand forecasting and production planning and said they will help greatly with making forecasts more accurate and with optimising inventory, which will improve profit margins.
