Companies must not back down on climate, Patagonia CEO insists

18/08/2025

The chief executive of outdoor brand Patagonia, Ryan Gellert, has said the company will continue investing in decarbonisation, insisting it is good for business as well as for the environment.

Mr Gellert published a guest article for Fortune magazine in response to a recent announcement from the US Environmental Protection Agency (EPA). New leadership of the EPA, under administrator Lee Zeldin, will reverse a 2009 ruling that gave the agency authority to regulate pollutants that “may reasonably be anticipated to endanger public health or welfare.”

In the article, Ryan Gellert said the EPA divesting itself of this authority was “truly Orwellian”, but not surprising.

He said the simplest response for businesses was to continue “doing the work”. He said companies that have made climate commitments must not back down from them now.