A tree for every goal on top of a circular kit - sportstextiles: Lea SportsTextiles

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A tree for every goal on top of a circular kit

29/08/2025
A tree for every goal on top of a circular kit
Sustainable performance sports brand Reflo and Luton Town FC have revealed the look of the team’s third kit for the upcoming season. The two long-standing partners are introducing an additional feature by promising to plant a tree around the new stadium site of Power Court for every goal scored when the team is wearing this kit. 

Co-founded by childhood friends Peter Philippou and Rory Macfadyen, Reflo ambitions to offer an innovative and fully circular approach to technical sports apparel. Each garment is designed according to its Reloop technology in which the clothes are not only made from 100% recycled materials but also designed to be fully recyclable at the end of their use. They also carry the Circular Textiles Foundation label created by Tim Cross (of Project Re:Claim). Sustainable packaging, delivery services and waste management are also integral to the brand’s strategy. 

The third kit shirt for Luton features a pattern inspired by the road names surrounding Kenilworth Road, as an artistic tribute to the club’s roots.

“This is what progress looks like. A shirt that champions creativity, community and circularity. Every detail matters, from the hand-drawn pattern to the tree planted for every goal and purchase. We’re proud to stand alongside Luton in creating something that’s built to last and made to make a difference,” commented Reflo co-founder and marketing manager Rory MacFadyen.

Image courtesy of Reflo 

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Reflo creates golf capsule for The Open 17/06/2025
Puma promotes for Teamsports role 22/05/2025
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Reloop concept applied to teamwear 24/01/2025

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