Seaqual launches ocean-minded non-profit
24/10/2025
Through the Seaqual Foundation, brands can contribute to programmes selected by the organisation, such as regenerating seagrass or protecting turtles’ habitats, which offer various tax incentives.
“We have selected projects where we personally know the people behind them. For them, the ocean is not just water, it is identity, legacy, and lifeblood,” François Devy, director of operations for the Seaqual Initiative, tells Sportstextiles.
Brands are finding creative ways to engage their customers, as seen at French cycling brand Velor. It launched a challenge on Strava with the Seaqual Foundation: for every 100 km a participant rides, the brand will donate €10 to the foundation.