OVS commits to Cotton made in Africa - sportstextiles: Lea SportsTextiles

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OVS commits to Cotton made in Africa

29/10/2025
Italian retailer OVS is joining the ranks of companies that source Aid by Trade’s Cotton made in Africa (CmiA). Since the beginning of 2025, it has brought to market nearly 2.5 million items of clothing, mainly denim, that are made from the GMO-free certified cotton source. 

OVS sustainability lead Simone Colombo said the group had chosen Cotton made in Africa as part of the company’s commitment to better source the most important fibre in its collections. When all cotton fibres used to make a garment are CmiA-verified, they can carry the “Cotton made in Africa Inside” label. Its presence ensures that the fibres are traceable throughout the entire value chain using a physical tracing system recently introduced by the German foundation. 

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