Major new Puma store opens on Oxford Street
Sports brand Puma has opened its largest-ever European flagship store; Oxford Street in London is its location.
The store covers more than 2,200 square-metres and features all Puma categories, including its Nitro running collections, its Future, Ultra and King football boot collections and lifestyle products.
Chief executive, Arthur Hoeld, said opening such a large store would give Puma “the chance to connect with more people than ever before”.
To mark the opening, Puma introduced a London Exclusive collection, available as limited-edition pieces exclusively at the new London Flagship.
A dedicated launch event will take place on December 4. Other special events will include a gathering of Hyrox athletes on December 3 ahead of official Hyrox London competitions on December 4-7.
Puma will also host a special motorsport event on December 11 to celebrate its partnership with the Aston Martin F1 Team.
