Cascale asks members to shape direction
The CEO of Cascale, a global nonprofit formerly known as the Sustainable Apparel Coalition, used her first annual meeting address to launch a member-led process that will set the alliance's direction for the next decade.
Ying McGuire positioned Cascale's role as the "passage" for collective action rather than a body that dictates the route.
She told the audience of members in Athens: “I want you to look at that strategy in December and say, ‘I can see my fingerprints on it’.”
The approach follows 150 conversations across the supply chain, asking members what is and isn’t working.
McGuire was candid that measurement alone is not enough. "Our next chapter is about turning measurement into treatment; insight into investment, action and measurable results."
The meeting was co-chaired by VF Corporation and TAL Apparel Limited. Sponsors included Worldly Nike, Target Corporation, Epic Group, Better Cotton, Fair Wear Foundation, European Cotton Alliance, Lenzing, Solidaridad and ZDHC.
