‘Year of the Woman’ launched at Páramo

02/02/2007
 
UK
outdoor apparel and accessories firm Páramo Directional Clothing Systems has named 2007 the ‘Year of the Woman’ in recognition of the rising participation of female enthusiasts in outdoor activities and professions. 

Following the addition of two new female designers, the company has added further clothing items, specifically tailored for women, to its range.

Its ladies’ Reversible Shirts are made from Nikwax Parameta S fabric and the two new styles are said to provide warmth in the winter and coolness in the summer.

Two new female specific styles have also been added to the ladies’ classic Camino Shirt: the Ladies’ Challenger Pull-on, a reversible long-sleeved top, with chest zip and venting/handwarming from the reversible twin-zip pocket; and the Ladies’ Calluna Shirt, a short-sleeved reversible top in the new Parameta S Light summer weight fabric. Using the Parameta T lightweight and stretchy fabric, two new female specific garments have also been added to the existing line: The Ladies’ Cambia Long Sleeve T-shirt with reversible performance base layer offering two levels of cooling and a relaxed fit; and the Ladies’ Cambia Micro Shorts, boxer style performance underwear.

The company will showcase its new products at The Ordnance Survey Outdoors Show in Birmingham on March 16-18.