Through a strategy aimed at  expanding Timberland’s business in Brazil, licensed producer of Timberland products São Paulo Alpargatas plans to set up a new franchising system under which franchisees will not have to pay advertisement fees, royalties or freight.

Although Alpargatas operates ten stand-alone Timberland stores in São Paulo, Rio de Janeiro and Belo Horizonte, the main distribution channel, which accounts for 80% of sales in Brazil, is currently 1,200 multi-brand stores.