AVP extends deal with Wilson
AVP, Inc., a lifestyle sports entertainment company focused on professional beach volleyball, has signed a five-year contract extension with Wilson as the ‘official game ball’ of the AVP. The long-term deal extends through the 2012 season of the AVP Crocs Tour.
Wilson will also increase its presence with a display booth, outer and inner court signage, marketing support, branding and onsite sponsorship activation.
Featuring more than 150 American male and female competitors in the sport, the AVP Crocs Tour is set to stage 18 outdoor events throughout the US over the summer. The 2008 AVP Crocs Tour kicked off in Miami, Florida, on April 10. At the 2004 Athens Olympics, AVP athletes representing the US won gold and bronze. The medals were the first won by the US women in professional beach volleyball.
Chicago-based Wilson, a division of Amer Sports, makes a wide range of sports equipment. Its core categories include baseball, football, basketball, softball, bats, volleyball, soccer, youth sports, uniforms/apparel, golf, footwear, and racquet sports (tennis, racquetball, squash, badminton and platform tennis).
