Beach soccer world welcomes Puma partnership - sportstextiles: Lea SportsTextiles

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Beach soccer world welcomes Puma partnership

31/01/2020
Beach soccer world welcomes Puma partnership
Puma has signed on to be the Beach Soccer World Wide (BSWW) global partner, granting the sports brand premium visibility and activation rights. 

Through the agreement, Puma will supply uniforms for BSWW officials and entertainment crew, as well as the official balls for all competitions. The deal also includes co-exclusivity on some assets together with the joint partner La Liga (the men's top professional football division of the Spanish football league system) and access to BSWW ambassadors for campaigns and promotions. 

Puma is already an official partner of La Liga. The agreement, according to BSWW, reinforces the relationship between the three entities.

Image: (from beachsoccer.com) Brazil player Lele Villar in a beach soccer match.


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