Novak Djokovic unveiled his new signature Falcon range for adidas while playing tennis on a court in Melbourne’s State Theatre.

Appearing on centre stage, the Mr Djokovic played tennis on an airborne court against a flying opponent. “I have played tennis on many courts around the world, but never on one that was airborne,” he says. “It was a fun and exciting way to help launch my own signature range for adidas here in Melbourne.”
Part of the new CC Genius Footwear and Edge apparel lines, the Falcon range is designed to highlight his unique style of play and dynamic personality.

The footwear range has been created in five different colourways for the four Grand Slams and the Masters Series Cup. It features new Speedcut technology in lateral strips on the upper to give added forefoot support. It also offers ClimaCool aeration technology, helping to keep the wearer’s feet at an optimum temperature.

“The CC Genius is just the shoe I’ve been looking for,” says Mr Djokovic. “It’s light but has great grip and allows me full movement around the court without compromising on stability and I’m thrilled to lend my name to the first CC Genius shoe. I chose the Falcon as my signature line as I believe my style of play is just like a falcon hunting. I live for great match-ups against strong opponents and this is now reflected in my apparel and footwear on court.”