Lululemon puts the ‘Power of Three’ into action - sportstextiles: Lea SportsTextiles

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Lululemon puts the ‘Power of Three’ into action

14/06/2019
Canadian yogawear brand Lululemon achieved revenue of $782.3 million in the first quarter of its financial year (ended May 5). This represents year-on-year growth of 22% on a constant dollar basis. 

Comparable stores sales were up 8%, while the brand’s direct to consumer revenue increasing 35% compared to the same period of last year. Direct to consumer now makes up 26.8% of its overall revenue, more than 2% more than at this time in 2018.

Presenting the results, chief executive, Calvin McDonald, said Lululemon was seeing “strong momentum” across its entire business. 

He also made reference to the brand’s five-year growth plan, which it refers to as “Power of Three”. The strategy includes doubling revenue from men’s products, doubling digital sales and quadrupling international revenue. 

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