Twenty-five years of learning about the footwear industry from the inside have allowed Nikolai Christensen the freedom to do things differently with start-up brand Movv.
The CEO of Hyperice tells us how teaming up with Nike for a boot that boosts warm-up and recovery is only the start of the potential of the burgeoning category.
Footwear brand New Balance is using data from LCA exercises to reset its environmental targets and its definition of ‘preferred materials’. This is already informing changes to product design.
