Invista to present autumn-winter fabrics in Paris
17/04/2012
According to Jean Hegedus, Invista’s global marketing director for denim, the three themes were developed considering what Invista believes is a key trend - the consumer’s desire for improvement. “People are looking for this in all areas of their lives,” Mr Hegedus said. “We want our economies to improve, we want to make our planet a better place to live, we want to brighten our outlook, increase our confidence, and our comfort. In keeping with this trend, we developed the following themes for our collection: Ethnic – This theme features coloured and printed denims, bringing a spirit of optimism and newness to the traditional five pocket silhouette. Ecology - Invista worked with Jeanologia, an expert in denim finishing technologies, to create garments combining Invista fibres with Jeanologia’s innovative finishing techniques. One example is their G2 technology which Jeanologia’s evaluation has shows uses less water and chemicals compared to traditional finishing methods. Emerging – This theme includes fabrics made from emerging technologies and/or emerging geographies such as India, Pakistan and Bangladesh.”
Share this story:
