Haglöfs urges customers to swap clothing, backpacks, shoes and stories
12/09/2012
As well as bringing the products to the store, former owners are also being encouraged to present the history of the Haglöfs goods, telling new owners where each item been worn or used earlier in its life.
Calling the initiative Swapstories, Haglöfs has emphasised that long-term durability is one of the characteristics of its products. “At the pace that consumers buy new products, the old ones often wind up way in the back of the closet and stay there,” the Swedish company said. “That is a pretty bad place for an outdoor product that has a lot left to give. With Swapstories, Haglöfs is offering the opportunity to let someone else both use the product and discover its story.”
No story is too big or too small, and it can be anything from someone’s big expedition to someone’s first field trip. Participants can submit their stories in advance via the company’s Swedish website, and visitors to the site will be able to read the stories people send in. Interesting stories will also gradually be made available on the Haglöfs Facebook page.
Customers who give away a used Haglöfs product will get a 20% discount on a new product in the store.
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