Haglöfs to design Olympic race suit
Outdoor brand Haglöfs, official partner of the Swedish Olympic Committee (SOK), has extended its partnership with the Swedish Olympic Team ahead of the 2026 Winter Olympics in Milano Cortina.
Already responsible for the lightweight mittens worn by Swedish athletes throughout the Games, Haglöfs is also designing the official race suit for Sweden’s alpine skiing disciplines and ski cross.
“Being part of Sweden’s journey to Milano Cortina 2026 is something we are immensely proud of,” said Andreas Lorenz, CEO of Haglöfs. “This is an extraordinary moment for Swedish winter sports, and we’re honoured to stand alongside some of the world’s most exciting athletes as they prepare to compete at the very highest level.
“Our ambition is clear: to help them feel confident, powerful and fully focused on performing at their absolute best when it matters most.”
