Outdoor industry executives roll up their sleeves to help communities
03/10/2012
Sponsored by Timberland, the representatives will work with four not-for-profit organisations — Middlesex Fells Reservation, Thompson Island Outward Bound Education Center, Trustees of the Reservation and Franklin Park Zoo — to do extensive trailwork, maintenance, planting and harvesting, play area installations and other outdoor work. The projects cap off the three-day OIA Rendezvous conference, which draws hundreds of leaders from outdoor companies throughout the US.
Timberland has been sponsoring the Rendezvous projects for 14 years. Cassie Heppner, senior manager of North America marketing for Timberland, said: “At Timberland, community engagement is at the heart of who we are as a brand and who we are as people, and any time we can link these efforts to the outdoors, even better.”
At the Trustees of the Reservation’s 90-acre Bradley Estate, volunteers will lend a hand with trail maintenance, harvesting vegetables and preparing the farm for winter.
“The rendezvous is about bringing people together for learning and community-building,” said Frank Hugelmeyer, chief executive of the OIA. “The service projects are a great way to bond with industry colleagues while giving back to the community.”
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