Adidas reveals new British Cycling suits
08/01/2013
The design combines "the aerodynamics of time trial skin suits with the comfort of elite stage race jerseys" and is a result of months of collaboration between the sportswear giant and team members.
The key innovation is a “bolero” – "a one-piece aerodynamic leading edge", which the company says works like the front of a plane’s wing, designed to deliver maximum efficiency and speed for the rider.
The range is manufactured in Italy, features ClimaCool technologies and uses reflective designs to enhance visibility. As well as the elite-level range, a replica line-up will be available from February, allowing fans to experience similar technologies and design features.
Adidas is the official clothing partner to British Cycling and has been supplying apparel and accessories to the team for seven years.
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