Timberland boosts eco-materials content

03/06/2013
Outdoor brand Timberland has published its 2012 corporate social responsibility (CSR) performance data, which shows 39% materials used in its apparel were derived from recycled, organic or renewable sources – up from 25% in 2011.

Additionally, more than 98% of leather for footwear came from tanneries rated gold or silver by the Leather Working Group, a multi-stakeholder organisation that assesses the environmental performance of tanneries.

Timberland furthered its “beyond factory walls” initiative, which included parenting skills and stress management training in China, supporting a community childcare centre and instigating financial literacy programmes in India, and building clean drinking water towers in Vietnam.

The US company made strides toward achieving its goal of planting five million trees by 2015; employees and partners planted 1,153,840, taking the total to 3.5 million since 2010.

“The benefits that trees provide in the form of helping to prevent desertification, increase yields of farm crops and reduce the effects of droughts are critical to communities everywhere,” said Mark Newton, vice-president of CSR. “As a New England brand known for making products built to enjoy the outdoors, it’s only natural that we do what we can to protect the environment.”