Adidas uses 1m yards of water-saving fabric - sportstextiles: Lea SportsTextiles

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Adidas uses 1m yards of water-saving fabric

05/06/2013
German sportswear group Adidas has used one million yards (914,000 metres) of fabric produced by DryDye technology, which eliminates the need for water in the dyeing process, since it started using the process last year.

Thailand-based fabric supplier the Yeh Group developed the process in 2010, with adidas the first to market and apply it. It created 50,000 adidas DryDye graphic t-shirts – saving 1.25 million litres of water – and expanded the use into other ranges, including an adidas by Stella McCartney t-shirt in autumn/winter 2012.

For spring/summer 2013, the majority of the fabric has been used for the adidas Performance Prime Tee, one of the best-selling training t-shirts in the adidas sports performance range.

“Applying the DryDye technology to one of our key products already means that in one year we have been able to take this new technology to the next level as this is not a limited collection, but rather a full line of DryDye apparel,” said the company.

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