Bayer CropScience launches sustainable cotton programme
18/07/2013
The e3 programme allows buyers to identify where their cotton was grown using a database maintained by Bayer CropScience. It is described as an “environmentally responsible, economically viable, and socially equitable structure” based on FiberMax and authentic Stoneville cotton.
Offered in the US, Bayer says it: addresses working conditions of growers and labourers and the needs of the rural community, as well as consumer health and safety aspects; makes farms financially competitive; and encourages reduced use of water, land and energy while maintaining productivity.
Enrollment is voluntary, but once enrolled, farmers make a commitment to continuous improvement. During harvest, bales are entered into the database and the certified product is sent to the brand.
"The concept of sustainable cotton grew out of the desire of farmers, textile producers, brands and retailers to meet consumer demand for a renewable source of cotton," said Brent Crossland, fibre development manager for Bayer CropScience.
The programme is among a number of sustainable or organic cotton initiatives worldwide, including Cotton made in Africa, Organic Cotton, the Better Cotton Initiative and Cleaner Cotton.
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