Patagonia encourages customers to buy second-han - sportstextiles: Lea SportsTextiles

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Patagonia encourages customers to buy second-hand

19/09/2013
Outdoor brand Patagonia is to offer second-hand gear through its Worn Wear initiative, where customers can purchase used items from four US locations and receive credit for bringing in their clothing for resale.

Items accepted for trade-in include Patagonia shells, fleece, down and synthetic insulation, and ski and alpine pants. Customers can earn credit worth 50% of the price of the item.

"Worn Wear started as a pilot programme in our Portland, Oregon store in October 2012 and over the last year we've seen remarkable demand and interest," said Vickie Achee, Patagonia's head of retail marketing.

The scheme will be available in Portland, Seattle, Palo Alto and Chicago.



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