Berghaus confirms US entry in 2014
26/11/2013
Based in Portland, Oregon, Berghaus USA will operate as a subsidiary of the business and will begin by selling in a selection of products from the winter 2014 range to target retailers.
Walt Crate has been confirmed as president of Berghaus USA, with Bo Johnson as vice-president of sales and marketing. The Portland team will work with a group of sales and marketing agents across all of the key outdoor regions in the country.
Berghaus USA will start by selling products from the brand’s most technical ranges, including Extrem, Mountain and the recently launched VapourLight collection.
James Harris, Berghaus chief operating officer, said: “We have a great team on the ground in Portland which, combined with the Pentland USA team, will give us the capability to serve our target retailers well. We will be working with our sponsored athletes and adventurers to communicate the benefits of the Berghaus range to US consumers and we look forward to seeing the growth of Berghaus in the market.”
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